Google Ad management.
Get seen at the top of search.

Convert searches into business with pay-per-click ads

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Happypath setup and manage google ads for small businesses in Melbourne

Happypath busy running a google ad campaign for a small business

Google Ads management

You've got a great website. Now you need to get it in front of the right people at exactly the right moment - when they're actively searching for that great thing you offer.

That's what Google Ads does. It puts your business at the top of search results, but only for the searches that matter to you. Unlike organic SEO which can take months to show results, Google Ads can start driving traffic to your website right now!

But here's the thing - Google Ads can be a money pit if not managed correctly. You need someone who knows what they're doing, someone like happypath.

What we do

We manage every aspect of your Google Ads campaigns, from initial setup through to ongoing optimisation. No set and forget campaigns here - we're actively monitoring and continually tweaking the words and targeting to ensure you're getting the best possible return on your investment.

How we're different

We don't just throw money at Google and hope for the best like a bunch of cheeky monkeys. Every campaign is carefully crafted and monitored. We track your leads and sales, not just clicks and impressions. Because at the end of the day, what matters is how many new customers your ads are bringing in, not how many people clicked on them. And we talk like normal people. No confusing jargon or meaningless metrics - we'll explain everything in plain English and focus on the numbers that actually matter to your business.

You don't need to have a happypath website either, we can run this service for you whoever built or runs your website.

All things we can discuss when you book a free discovery call at a time that suits you.

The contract bits

One off initial setup fee of $1000
Month to month agreements - no lock-in
Transparent pricing - management fee is separate from ad spend
No hidden costs or surprise fees
Regular reporting and continuous strategy reviews
Full access to your account - you own all the data
Cancel anytime with 30 days notice

What's included

Google Ad management

We will manage your Google Ad campaigns and put your business right in front of your potential customers

Get a Quote

Book a free discovery call for more information - Google Ad management

Things you might like to know about running Google Ads

How much does running Google Ads cost?

For most small Australian businesses, a starting budget of $1500-2000 per month can give us enough data to see what works. The sweet spot really depends on your industry and location - a café in Williamstown might need a different budget than a retail shop in regional Victoria. At happypath we start small, continually track your results, and scale up what's working. When it comes to your advertising spend think about your return on investment - if you're spending $2000 to get a $10000 sale, that might be worthwhile.

What's a good click-through rate for Google Ads?

Click-through rates vary wildly by industry - what's brilliant for a boutique might be ordinary for a restaurant. Generally, anything above 2% is decent for most industries. But here's what really matters: are the clicks converting into customers? A lower click-through rate bringing in actual buyers beats a high rate with no sales any day. So as well as a lead generating ad campaign you need a sales converting webpage.

Should I run Google Ads on my business name?

It's usually cheap to bid on your own business name, and it gives you control over your message. If someone's searching specifically for you they're probably ready to engage with your business. Don't let competitors sneak in and grab your customers.

Why are Google Ads so expensive?

In competitive industries or locations, costs can climb pretty high but this is reflection on how effective they can be. The key is focusing on quality over quantity and making sure you are getting a good return on your investment.

Should I run Google Ads 24/7 or just during business hours?

This depends entirely on your business model and customer behaviour. An online store might want to run 24/7, while a small café might focus on breakfast and lunch hours. We look at your website analytics - when are people most likely to convert? That's when we want your ads running full steam. Google Ads isn't a set-and-forget system - it needs regular attention and tweaking. At happypath we test different approaches, and scale what works for your specific business.

How long before I see results from Google Ads?

You'll see clicks and impressions straight away, but give it about 3-4 months to really get your campaigns going strong. The first month, we're gathering data. The second month, we're making adjustments. By month three, we should start seeing patterns and knowing what works for your business. We are continually testing and tweaking your ad campaigns to increase your success.

Consider the benefits of a happypath website

Uniquely crafted designs

We don't use pre-made templates.

We carefully plan and design from scratch making sure you have a unique and perfectly suited website for your business. We create content that communicates effectively and directly, to get the outcomes you want.

Carefully handwritten code

Did we say don't use templates? We don't use templates.

Anyone can buy a pre-built website, add your logo, stick in some AI text and send you the invoice before lunch.

We don't do that. That's not how great websites get made.

Every line of code, and the text on your site is written by us, for a reason. It makes your website better and focused on your customers.

We are your website department

We pride ourselves on being super client focused.

Communication is everything. As a boutique company you talk to us same day, direct. We'll answer your questions, solve your problems, and make your updates. That's our promise.

Come to us with a problem, and we will provide an expert solution.

Superior loading speeds

We build lightning fast websites (like this one).

Nobody wants to wait for a website to load, and research shows they won't. Every additional second of waiting equals a 10% loss of potential customers.

All our sites live on a Content Delivery Network (CDN) which is much faster than conventional webhosting.

These are some small business owners who are having a hard time with their websites

Our websites are hosted on a super fast Content Delivery Network

Built for search engines

Google loves well performing websites and ranks them higher in search results than slower ones.

We optimise our sites for technical 'on-page' SEO from the very start. Our sites score 100% (or really, really near) on each of Google's 4 ranking criteria.

Our content process includes extensive keyword research to make sure your baseline SEO is the best it can be.

AA Accessibility compliant

We follow the WCAG AA accessibility guidelines strictly to make sure our websites can be properly used by assistive technology users, people with colourblindness, or just older eyes, hands and ears.

Accessibility is good for everyone.

Our websites are fully accessible and WCAG AA compliant

Our websites are fully responsive and work on any device

Fully optimised for mobile

By default all our websites are built to work on any size of screen or device. We also use the latest mobile image compression technology to achieve the highest speeds possible.

And we don't just stack everything to fit on the screen, we carefully consider how your site will work on different devices.

Safe and secure

Nearly 2 out of 3 websites use Wordpress, this makes them an easy and attractive target for hackers. Hundreds of thousands are hacked and defaced every year, maybe even yours.

We don't use Wordpress or databases, so there's nothing to hack.

Environmentally friendly

Our sites live on an environmentally friendly Content Delivery Network powered by green energy.

Additionally we work in a solar powered office, and we make our own coffee in proper cups.

Australian made

We build websites in Melbourne. Nothing is outsourced cheaply overseas like many of our competitors.

We are 100% responsible for the quality of our work.

Our websites are designed and built in Melbourne

Ready to get started?

Book an obligation free discovery call to discuss how we can work together to deliver great outcomes for your business.

Not sure yet? Take a minute to realise the many ways happypath is offering an exciting website service.