Search engine optimisation.
Expert link building and SEO.
Get visitors to your services with data driven SEO 
Increase your search engine ranking
You've got a great business with a website that should be bringing in new customers. But you're lost in the search results, and your competitors are getting all those important clicks.
Getting found in search isn't just about having a website anymore. It takes technical expertise, quality content, and proven strategies to rise above the noise. That's where most businesses get stuck.
You need someone who knows how to get you to the top, someone who can transform your website from invisible to unmissable. Someone like happypath.
What we do
We manage every aspect of your search engine optimisation. We're actively monitoring and continually tweaking to ensure you're getting the best possible visibility for your target searches. We track real business results, not just rankings, because what matters is how many new customers find you through search.
How we're different
We don't mess about like some other SEO companies who buy cheap links from Fiverr, pile on the keywords and hope for the best. Our link building strategy focuses on earning quality backlinks that drive real authority. We've carefully built relationships with industry publishers, and focus on getting your website mentioned where it matters most. And we talk like normal people - no confusing jargon or meaningless metrics. We'll explain everything in plain English and focus on the numbers that actually matter to your business.
All things we can discuss when you book a free discovery call at a time that suits you.
You don't need to have a happypath website for us to optimise your SEO, we can work with your existing website.
The contract bits
- Month to month agreements - no lock in
- Transparent pricing
- No hidden costs or surprise fees
- Full access to your account - you own all the data
- Cancel anytime with 30 days notice
What's included in our SEO service
Website SEO
Increase your appearances in top search results giving you the advantage over your competitors
Starting at $1500 per month per page/service
Things you might like to know about SEO
Is SEO all about Google?
AI has transformed search behavior. ChatGPT and similar AI chatbots offer new ways for people to find information. Microsoft's combination of ChatGPT with Bing has created something different from traditional search, pushing Google to respond with Bard and SGE (Search Generative Experience). Specialised AI search tools also keep appearing for specific industries.
Good SEO now means creating quality, original content that performs well everywhere. Your writing should sound natural and conversational to work with AI chatbots while still following technical SEO best practices. Voice search grows more common each year, so optimising for it matters too. While Google remains crucial, spreading SEO efforts across multiple search platforms helps you connect with more potential visitors.
What are the different types of SEO?
Technical SEO ensures your website's foundation is solid and search-engine friendly. This includes optimising loading speeds, making your site mobile-responsive, implementing proper URL structures, and securing your site with HTTPS. It's the backbone of your website's performance and crucial for search rankings.
On-Page SEO focuses on optimising individual webpage content. This includes crafting engaging titles and meta descriptions, using proper heading structures, and creating quality content that matches what people are searching for. Good on-page SEO helps both search engines and users understand what your pages are about.
Off-Page SEO builds your website's authority through backlinks from other reputable websites. When trusted sites link to yours, search engines view your site as more credible. This includes strategies like getting listed in business directories, participating in local events, and building relationships with other businesses.
Local SEO helps your business appear in location-specific searches. This involves managing your Google Business Profile, maintaining consistent business information across online directories, and optimising for local search terms to appear in map results and local listings.
At happypath, we specialise in all four types of SEO, building them directly into your website from day one. Our websites score exceptionally well on Google's ranking criteria, and we handle all the technical complexities so you can focus on running your business. For just $399 per month, you get a fully managed website that's optimised for search engines from the ground up. Ready to improve your search rankings? Book a free discovery call with us today to discuss how we can help your business become more visible online.
Should I run Google Ads or invest in SEO?
Google Ads offers immediate visibility. This makes it particularly valuable when launching a new website or promoting time-sensitive offers.
SEO, while slower to show results, builds long-term organic visibility without ongoing advertising costs. It requires consistent effort in creating quality content, optimising your website technically, and building authority through backlinks. The benefits compound over time, potentially providing steady traffic without the per-click costs of advertising.
However, Google Ads requires careful management to avoid becoming a 'money pit if not managed correctly.' You need someone who understands how to target the right searches and optimise campaigns for conversions, not just clicks.
The smartest approach is often to use both: Google Ads for immediate traffic while building your SEO foundation for long-term success. This is exactly what happypath specialises in. We can build you a technically optimised website with strong SEO foundations, and manage your Google Ads campaigns with transparent pricing and no hidden fees. Both services work together to maximise your online visibility and convert searches into actual business.
Want to discuss the right mix of SEO and Google Ads for your business? Book a free discovery call with us today.
What's the difference between website relevance and website authority?
Relevance is about how well your website content matches what people are searching for. Think of two local bakeries: one has a basic website with just their address and a picture of a donut, while another has detailed product descriptions, baking techniques, recipes and interesting articles about baking. The second bakery website demonstrates higher relevance because it offers comprehensive, quality content that directly relates to what potential customers want to know about baking.
Authority, on the other hand, is about how trustworthy and credible your website appears to search engines. This is largely determined by other websites linking to yours. For example, if a well-known chef's website links to your bakery site, that's a strong signal of authority because it's an endorsement from a respected source in your industry. In contrast, a link from an unrelated local business carries less authority weight.
The key difference is that relevance you can control through your own content creation, while authority typically requires recognition from others in the form of quality backlinks. You need both to rank well in search results.
At happypath, we build websites that excel in both areas. We create technically optimised sites with quality content that demonstrates clear relevance to your business area, while also helping you build authority through proper structure and implementation and using our industry contacts to get backlinks to your pages.
Why does getting back links help your search engine position?
Can I just build back links myself?
With our contacts we can build you backlinks from related and reputable websites whatever your business type.
Should I buy back links from fiverr? They're cheaper than your SEO service.
When Google spots these purchased links (and they usually do), they can penalize your site heavily. Your website might suddenly drop way down in search results or disappear entirely. Getting rid of a Google penalty is extremely difficult - you'd need to identify all the bad links, try to remove them, and then submit a reconsideration request to Google. Sometimes the damage is so severe that businesses have to start over with a completely new domain.
A better approach is focusing on earning legitimate backlinks through genuine relationships and valuable content. This could mean networking with other businesses in your industry, creating content worth sharing, participating in local business events, or getting involved in your community. Yes, it takes more time and effort than buying links on Fiverr, but it builds lasting authority that won't put your website at risk. Of course you don't need to do this as this is what we can do for you. Our existing network of contacts and websites allows us to acquire links from reputable and relevant websites around the world.
Consider the benefits of a happypath website
Uniquely crafted designs
We don't use pre-made templates.
We carefully plan and design from scratch making sure you have a unique and perfectly suited website for your business. We create content that communicates effectively and directly, to get the outcomes you want.
Carefully handwritten code
Did we say don't use templates? We don't use templates.
Anyone can buy a pre-built website, add your logo, stick in some AI text and send you the invoice before lunch.
We don't do that. That's not how great websites get made.
Every line of code, and the text on your site is written by us, for a reason. It makes your website better and focused on your customers.
We are your website department
We pride ourselves on being super client focused.
Communication is everything. As a boutique company you talk to us same day, direct. We'll answer your questions, solve your problems, and make your updates. That's our promise.
Come to us with a problem, and we will provide an expert solution.
Superior loading speeds
We build lightning fast websites (like this one).
Nobody wants to wait for a website to load, and research shows they won't. Every additional second of waiting equals a 10% loss of potential customers.
All our sites live on a Content Delivery Network (CDN) which is much faster than conventional webhosting.
Built for search engines
Google loves well performing websites and ranks them higher in search results than slower ones.
We optimise our sites for technical 'on-page' SEO from the very start. Our sites score 100% (or really, really near) on each of Google's 4 ranking criteria.
Our content process includes extensive keyword research to make sure your baseline SEO is the best it can be.
AA Accessibility compliant
We follow the WCAG AA accessibility guidelines strictly to make sure our websites can be properly used by assistive technology users, people with colourblindness, or just older eyes, hands and ears.
Accessibility is good for everyone.
Fully optimised for mobile
By default all our websites are built to work on any size of screen or device. We also use the latest mobile image compression technology to achieve the highest speeds possible.
And we don't just stack everything to fit on the screen, we carefully consider how your site will work on different devices.
Safe and secure
Nearly 2 out of 3 websites use Wordpress, this makes them an easy and attractive target for hackers. Hundreds of thousands are hacked and defaced every year, maybe even yours.
We don't use Wordpress or databases, so there's nothing to hack.
Environmentally friendly
Our sites live on an environmentally friendly Content Delivery Network powered by green energy.
Additionally we work in a solar powered office, and we make our own coffee in proper cups.
Australian made
We build websites in Melbourne. Nothing is outsourced cheaply overseas like many of our competitors.
We are 100% responsible for the quality of our work.
Ready to get started?
Book an obligation free discovery call to discuss how we can work together to deliver great outcomes for your business.
Not sure yet? Take a minute to realise the many ways happypath is offering an exciting website service.
Why risk waiting?
A low quality website doesn't help your business or your customers. In fact, it can lose you customers and weaken your brand. Even a nice looking website might not be delivering the best results. You might not even know where you are missing out.
We make sure your website is the best it can be. In every way.